Paris Hilton to Launch Luxury Hotel Chain in Dubai, New York and Las Vegas

Don’t let this young woman with the designer couture dresses and light-hearted, socialite personality fool you. At the age of 35, Paris Hilton is continuing to build on a huge empire, and will soon launch a new line of luxury hotels bearing her name in Dubai, New York and Las Vegas.

Paris has parlayed her media fame into perfumes and a fashion line with her endorsement. Her fragrances have earned over $1.5 billion, and there are 50 Paris Hilton boutiques worldwide, with products including perfumes, handbags, watches and shoes. Hiltons perfume product alone brought in over $1.5 billion in revenue (her newest brand Gold Rush launched this week).

For more than 15 years, Paris has also built a very successful design business and soon will become an investor in an upcoming undisclosed Virtual Reality project which will also brand her name and thrust her into the tech world.

Paris Beach Club at the Azure Urban Resort and Residences

Coming from a family heavily embedded in real estate, (her great-grandfather was Conrad Hilton, the founder of Hilton Hotels), Paris has always wanted the opportunity to extend her creativity into real estate properties.

Several years ago she developed a relationship with Century Properties in the Philippines and designed the Paris Beach Club for their Azure Urban Resort Residence. Her second Paris Beach Club recently broke ground North of Manila at the Azure Urban Resort Residences in Parañaque.

“Her unparalleled style that made her a successful businesswoman and a style icon, as well as her zest for living the good life are the qualities that we would like to incorporate into our vacation-inspired residential property” says John Victor Antonio, Century Properties CEO and project head of Azure. “With her exposure to the best beaches around the world, coupled with her fun and sensible fashion sense, we believe that we’ve made the right choice in partnering with someone who appreciates urban resort style living and who can lend a world-class touch to Azure.”

Paris Beach Club House at the Azure

Launched in 2010 and designed by the award -winning architectural firm Broadway Malyan, Azure Urban Resort Residences features nine residential buildings set in a tropical modern environment. The towers are named after the world’s most famous beach destinations like Rio, Santorini, St. Tropez, Positano and Maui. Other amenities include an open park, zen garden and lap pool with cascading waterfalls.

Azure North is currently under construction and will have themed towers named after Paris Hiltons’s favorite seaside resorts and beaches: Bali, St. Barths. Barbados, Kauai. The first tower currently being built and sold is the Monaco tower.

The design is to bring the experience of beachfront living to the heart of the San Fernando, Pampanga region. Featuring powder white sand and lush landscaping surrounding large bodies of water, it will include the largest man-made beach in the Philippines.

Currently under construction, the Azure North Towers

Century Properties is one of the most prominent real estate developers in the Philippines with additional launches including the Milano Residences with Versace Home interiors and the new Trump Tower Century City in Manila with a New York City Soho theme.

Paris has long planned to launch her own luxury hotel line while trying to distance herself from the famed Hilton moniker.  The developments are currently being planned in three cities that she frequently visits including Dubai, Las Vegas and New York, and will all feature the beach theme that she has embraced starting in the Philippines.

via Forbes.com